Simply put, Story Brand is a 7-part marketing framework designed and proven to make businesses money. Donald Miller, the author of the book Building a Story Brand, has created, perfected, and shared this method. It is all based on the 7 elements of Storytelling.
7 Parts of Story Telling:
- The character
- Who has a problem
- That meets a guide
- With a plan
- That calls them to action
- Resulting in success
- Not in failure
When these story elements are applied to your business, organization, or non-profit… you get a framework for marketing that is proven to convert sales and ultimately make you money!
Isn’t pretty branding enough?
Personally, I love all things pretty! This isn’t a secret. As a professional designer, pretty is my business. I am often compelled to purchase items, simply because they have pretty packaging. BUT, this is the real kicker….
Pretty doesn’t convert sales.
I know. The knowledge of this broke my heart too. I genuinely believed that if we could create beautiful brand collateral for our clients, it would sell, sell, sell. I was wrong. The sales don’t come from pretty branding. Which left me scratching my head in wonder. If pretty doesn’t sell – what does?
What service will make my clients money?
How can we deliver gorgeous designs that are a worthwhile investment for our clients? What is the secret sauce?
The answer is clear messaging.
All the SEO, awesome branding, and incredible social media mean nothing if your message isn’t clear. Do me a favor. Take a look at your brand from your client’s point of view. Can they EASILY answer these three questions?
- What do you offer?
- How can it make my life better?
- How do I get it?
Don’t be surprised if you answered with, no or not really. You’re not alone. It is super hard to flip the script and create copy that puts the clients front and center. We have been conditioned to talk about our own businesses and our passions as they relate to us. Rarely do we clarify how we are going to help the client solve their problems.
Did you know it only takes 1/10 of a second to form a first impression (8 Ways, 2019)? Furthermore, you have 30 seconds or less to communicate your message via website. If your message and branding collateral do not communicate what problems you are solving and how to buy that service, you are leaving money on the table.
I was tired of building gorgeous designs that languished when it came to sales. so….
I became a Certified Story Brand Guide.
It was an obvious solution. Story Brand Certification in the Story Brand Framework allowed me to level up my skills and increase value for all of my clients. If I could combine potent branding and clear messaging with the StoryBrand Framework my clients would see an increase in revenue, have a framework to market themselves, and ultimately meet their growth goals.
In December of 2020, I earned my certification and now help my clients to clarify their message while continuing to offer impeccable designs. I truly believe our success is directly tied to that of our clients. When they grow so do we. Bottom line – Blue+Pine Creative takes your growth seriously.
Let’s get together and talk about the issues you are facing as a company and put together a clear road map to get you back on track to crush your growth goals.
Not Ready to Hire B+P but want to learn the 7-Part Story Brand Framework?
More of a DIYer? That’s cool by us. We love the can-do attitude it takes to run a business. We recommend you check out the live stream class that Story Brand experts offer.
*I am an affiliate with Story Brand and will receive a small commission for referring you to this course. Thank you!
