Their school had grown up from their simple beginnings of dreaming about education that truly honored the teen years, into a fully-realized private school serving the valley’s exceptional families that believe in the same values they hold dear. The physical manifestation of their dreams at the new campus, spurred a desire to take a fresh look at their brand messaging. After leading them through several brand strategy sessions it became apparent that their visual identity, website, and collateral could use an established presence to honor their own development and success.

Their original logo mark, a hand-drawn creation by Harry’s family member, showcased a simplistic silhouette of a sagebrush in a light, soothing sage green hue. The term ‘sage’ embodies wisdom, a quality integral to the school’s ethos. The use of the native plant, sagebrush, roots the institution in its local landscape, signifying a strong sense of belonging. With its resilience and deep-rooted nature mirroring the school’s values, it became an emblematic choice. Remaining loyal to the symbolism of the sagebrush, our approach involved zooming in on a single blossoming branch. This not only allowed for intricate details highlighting the essence of sage but also introduced a richer color palette, infusing the brand with depth and vibrant variations.

“Blue and Pine exceeded our expectations with their consistent and simple, adherence to a storytelling narrative. As such we have been able to encapsulate the school clearly to a novice audience. It feels as though a marketing threshold has been crossed and we are now able to direct our marketing efforts more appropriately. Overall it was a direct, honest, open process, that felt really good.”

– Harry Weeks

The school boasts a diverse array of stakeholders who take immense pride and ownership in its vision. To equip them with the essential tools necessary for effectively promoting The Sage School, we meticulously developed a comprehensive brand guide. This guide serves as a roadmap, meticulously detailing the school’s brand essence and its versatile applications. Its purpose is to empower stakeholders, ensuring they maintain unwavering brand consistency and exude confidence across all communication channels and media platforms.

In tandem with reshaping the brand identity for the private school, our creative journey extended beyond visual elements. We crafted a suite of revamped school forms, an extensive 38-page Admissions Packet, and a comprehensive school handbook.

This overhaul wasn’t just about aesthetics; it was about streamlining communication and enhancing user experience. Additionally, we introduced a fresh letterhead design that encapsulated the school’s renewed essence, ensuring every correspondence echoed their new identity. Furthermore, we restructured the application process, infusing it with a contemporary format that mirrored the school’s progressive outlook. These collateral materials serve as a cohesive extension of the school’s redefined brand, fostering a seamless and impactful connection with their audience at every touchpoint.

The pivotal transformation for The Sage School extended to recognizing the intrinsic value of their website as a pivotal asset. We redefined the website’s role, shifting its focus from merely serving as a resource for parents to becoming an inviting gateway for prospective students and their families to explore whether The Sage School aligned with their aspirations. Seamlessly integrating their rebranded identity across various touchpoints such as handbooks, forms, applications, and the newly introduced Welcome Booklet, we also aligned the website’s content hierarchy. By strategically repositioning resource elements within the site’s architecture, we elevated the emphasis on attracting and engaging new families.

Central to this strategic pivot was the implementation of a lead generation quiz, now one of the most actively used features on the revitalized site. This quiz serves as a powerful tool for audience engagement, laying a solid foundation for their future email marketing endeavors. As a result, when the time comes to initiate email campaigns, The Sage School will possess a well-established and engaged audience primed for meaningful connections and communication.