The Concept

Their business extends its reach across the Wood River Valley, boasting offices in both Ketchum and Hailey. A milestone arrived in 2022 with the grand opening of their newly constructed office in North Hailey. The office space epitomizes modernity, exuding a pristine allure complemented by striking nature imagery, intricate handmade tiles, and state-of-the-art sinks for client convenience before appointments. Embracing an open concept layout, dental chairs align neatly facing a panoramic wall of windows. The waiting area exudes comfort, adorned with plush leather chairs beneath vaulted ceilings accented by natural wood elements. A thoughtful touch—a miniature drink fridge—adds a personalized touch for clients during their wait.

In 2018, Blue+Pine revamped their logo and spearheaded their initial website—a functional platform that served them admirably for years. However, the inauguration of their new office signaled the need for a website overhaul to resonate with the evolving times. Drawing inspiration from the office’s aesthetic, we infused the website with ample white space, mirroring its clean and inviting atmosphere, harmonizing it with their signature warm blue brand hue. Employing the StoryBrand Method, we revamped the copy, centering it on the needs of prospective clients, offering clear directives for appointment bookings. Each page flaunts a robust typographic hierarchy, facilitating effortless information retrieval for users. Navigation was streamlined for simplicity. Enriching each page with breathtaking mountain imagery, we rooted the website in its local essence.