Camp Rainbow Gold
Building Hope, One Subscription at a Time: Camp Rainbow Gold's Donor Campaign Transformation
The Challenge
The challenge lay in expanding Camp Rainbow Gold’s donor base to attract millennial contributors through a subscription-based model. Despite a well-established donor network, the aim was to initiate a compelling campaign targeting younger donors to support the nonprofit’s initiatives for children with cancer.
Outcome
The campaign concept centered on fostering a sense of belonging and impact, urging prospective donors to join a collective movement for a greater cause. The “Bee one of the 42” rallying cry resonated with the millennial audience, symbolizing unity and community involvement in supporting those with a childhood cancer diagnosis.
Services
- Design
- Digital
- Messaging
- Strategy
- Visual Identity
- Web Design
Focus Area
- Campaign
- Consult
- Local Client
- NonProfit
The Concept
The campaign concept centered on fostering a sense of belonging and impact, urging prospective donors to join a collective movement for a greater cause. The “Bee one of the 42” rallying cry resonated with the millennial audience, symbolizing unity and community involvement in supporting those with a childhood cancer diagnosis.
Campaign Collateral
The campaign collateral, including stickers, direct mailers, email templates, and print media ads, were all crafted to convey the campaign’s message of unity and impact. Each piece reinforced the call to action, inspiring individuals to join the cause and make a difference in the lives of children and families affected by childhood cancer.
Messaging
The messaging revolved around the power of collective action and the opportunity for individuals to be part of something larger, emphasizing the tangible impact of their monthly contributions. It conveyed the essence of unity and empowerment, encouraging donors to play an active role in making a meaningful difference in the lives of children battling cancer.
Web Design
The campaign’s website landing page was thoughtfully designed to inspire action. The design and copy were compelling, offering an immersive experience that resonated with potential donors, guiding them seamlessly through the subscription process and showcasing the impact of their contributions.
Scope of Work
Strategy
Brand Voice
Ideal Audience
Branding
Visual Identity
Logo Development
Voice
Collateral
– Stickers
– Print Ads
– Direct Mailer
Vector Logo Files
Digital
Website Development
Digital Asset Files
– Social Media Bages
– Email Templates
– Online Ads
– Patch
Website
Landing Page Design
Digital Assets
Content
Brand Narrative
One Liner
Tag Line
Website Copy
