Empowering Small Businesses with Quality Web Solutions

The Challenge: Revamping an Identity to Reflect Heartfelt Service

PNW Web Development, originally known as PNW Consulting, needed a brand overhaul to differentiate itself from large agencies and highlight its commitment to small businesses. The challenge was to create a visual identity and messaging that encapsulated their heartfelt service and dedication to quality.

The Outcome: A Brand that Resonates and Inspires Trust

The rebranding was a success. The new identity not only distinguished PNW Web Development from larger agencies but also reinforced their commitment to quality and customer service. The cohesive visual identity and messaging have helped attract and retain clients, bolstering their reputation as a trusted partner for small businesses.


Clarified Message
Visual Identity
Web Design

Focus Area

Small Business

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The Concept: Designing with Heart

The concept centered on creating a warm, approachable brand that resonated with small business owners. We focused on incorporating elements that reflected PNW’s Pacific Northwest roots and their commitment to incredible service. This involved designing a logo with pine trees, selecting a soft color palette, and choosing typography that conveyed approachability and professionalism.

A Brand Guide: Consistency Across All Touchpoints

We developed a detailed brand guide to ensure consistency in all communications. This guide includes:

  • Logo Design: Featuring pine trees to symbolize PNW’s regional roots and values.
  • Color Palette: Soft, approachable colors that underline their mission to care for clients.
  • Typography: Fonts that convey professionalism and warmth.
  • Icons and Graphics: Custom-designed elements that enhance the visual identity and add a unique touch.
  • Messaging: Clear, concise words based on the StoryBrand framework, giving them the words they need to sell.

Brand Messaging: Clear and Compassionate Communication

We crafted a StoryBrand messaging framework to clearly communicate PNW Web Development’s mission and values. Key messaging points include:

  • Name: “PNW Web Development” – clearly articulating their offering
  • Tagline: “Web Developers with Heart” – emphasizing their unique selling proposition.
  • Core Messages: Focused on quality, customer service, and their commitment to small businesses.
  • Voice and Tone: Friendly, approachable, and authoritative, ensuring the brand’s personality shines through in all communications.

Web Design

The website was redesigned to be user-friendly and visually engaging. Key features include:

  • Intuitive Navigation: Ensuring easy access to information and services.
  • Responsive Design: Optimized for viewing on all devices, enhancing user experience.
  • Engaging Visuals: High-quality images and graphics that align with the brand identity.
  • Compelling Copy: Clear, concise, and persuasive website copy that highlights their services and success stories.

Scope of Work


Visual Identity
Brand Style Guide
Assets & Collateral


Brand Narrative
One Liner


Website Design
StoryBranded Copy