The Space
Equity in Education: Revitalizing The Space’s Narrative for Student Empowerment
The Challenge
The challenge lay in aligning The Space’s messaging and collateral with their impactful vision of ending education inequity. Despite their noble efforts, their communication lacked clarity on their mission’s impact and struggled with donor organization and calls to action. With a new executive director on board, the need arose to redefine their messaging and create a compelling visual identity that reflected their commitment to student success.
The Outcome
The outcome was a transformative journey as Blue and Pine collaborated with The Space to articulate their “why” and refine their messaging. The redefined visual identity and website now effectively conveyed their mission’s impact on students’ lives. Clear calls to action and organized donor pathways were integrated, fostering greater engagement and support from the community.
Services
Strategy
Clarified Message
Copywriting
Visual Identity
Digital
Print
Web Development
Web Care
Focus Area
NonProfit
Local Client
Working with Jess at Blue + Pine was invaluable for our organization. The story branding process Jess uses, helped our team explore our organizational purpose and how we spoke about it with others. Through our journey we moved from passionate individuals who had our own way to talk about our business to a unified group that lives and speaks the same language. It has helped us leverage all our communications and interactions with current and prospective clients.
Aaron Bronson, Executive Director of The Space
The Concept
The concept centered on amplifying The Space’s vision of ending educational inequity. It involved weaving a narrative that highlighted the tangible ways in which their programs—sliding scale tutoring, college prep, and Forward Learning Scholars—empower students and bridge educational gaps. Emphasizing a student-centric approach, the concept aimed to communicate their commitment to providing educational support tailored to individual needs.
Their original logo featured a book icon, an early emblem linked to one of the founders in the nonprofit’s inception. Given their unwavering focus on education, our redesign honed in on traditional, education colors. We crafted a vibrant, playful primary logo using approachable typography, reminiscent of building blocks. These bright hues not only evoke memorability but also deeply resonate with their educational essence. Additionally, we developed a sister logo tailored for formal applications like donor correspondence and grant requests. Leveraging the association of serif fonts with larger giving amounts, we opted for an easily readable, friendly font for body copy. Infusing a touch of whimsy, we incorporated a script font for accents, adding an element of charm and playfulness where suitable.
A Brand Guide
In a multifaceted nonprofit like theirs, where multiple voices collaborate towards a singular vision, a brand guide acts as a unifying force, offering a reference point for all stakeholders. It not only articulates the essence of their brand but also streamlines decision-making processes, fostering a unified and impactful presence in their endeavors, from fundraising initiatives to educational programs and community engagement.
Clarified Brand Messaging
The messaging revolved around the transformative power of education in leveling the playing field for students. It emphasized The Space’s role in offering vital educational resources and support that significantly improved students’ academic journeys, providing them with opportunities and pathways to success.
Print Design
The print collateral pieces, crafted for fundraisers and general marketing, echoed the organization’s vision and impact. Brochures, posters, and fundraising materials were designed to capture attention and drive engagement, effectively communicating The Space’s mission and inspiring support from donors and the community.
Web Design
The redesigned website offers an immersive experience, featuring compelling storytelling and clear navigation to showcase The Space’s programs, impact stories, and donor pathways. It continues to serve as an engaging platform to highlight success stories and encourage community involvement.
Scope of Work
Strategy
Brand Strategy
Market Research
Website Optimization
Email Growth
Branding
Visual Identity
Brand Style Guide
Illustrations
Assets & Collateral
Messaging
Brand Narrative
Voice
One Liner
Tagline
Copywriting
Digital
Email Consult
Digital Asset Files
Annual Reports
Custom Scholarship Calculator
Flyers
Brochures
Annual Report
Note Cards
Business Cards
Donor Cards
Remit Envelopes
Website
Website Design
Website Development
Monthly Web Care
StoryBranded Home Page
