Brand Strategy
TRANSFORM YOUR BRAND
At Blue + Pine Creative, we offer comprehensive brand strategy services designed to elevate your brand’s presence and connect deeply with your audience. Our expert team utilizes data-driven insights, competitive audits, and proven methodologies to create a brand that is approachable, professional, and memorable.
Stakes of Overlooking Comprehensive Brand Strategy
Many brands fall into the trap of believing their branding work ends with a logo and a website. However, this limited approach can leave significant opportunities untapped. At Blue and Pine, we go beyond the basics to uncover what truly resonates with your audience.
Achieve Your Business Goals with Smart Brand Strategy
When you work with Blue + Pine Creative, you gain a partner dedicated to helping you reach your business or nonprofit goals through a robust brand strategy.
By putting in the work with our comprehensive brand strategy, you’ll create a cohesive, engaging, and effective brand presence that drives success.
+ Brand Substance
Develop meaningful Mission, Vision, Purpose, and Value Statements to establish a strong foundation for your brand.
+ Positioning Strategy
Conduct Audience and Competitor Audits to identify gaps, opportunities, and differentiation strategies that set your brand apart.
+ Brand Persona
Define your brand’s characteristics and voice to ensure a consistent and relatable presence.
+ Messaging
Craft a Core Message, Storytelling Framework, Tagline, and Hooks that resonate with your ideal audience and convey your brand’s story effectively.
+ Brand Presence
Create a cohesive Visual Identity, Website, and Collateral that align with your brand’s strategy and appeal to your target market.
Trust the Experts at Blue+Pine Creative
With years of experience and a track record of successful brand transformations, Blue + Pine Creative is the authority you can trust for strategic brand development. Our expertise, combined with a deep understanding of branding principles, ensures that we deliver results that matter.
Get Expert Insights with a Brand Health Audit
Kickstart your brand strategy journey with Blue + Pine Creative’s Light Brand Audit. Whether you’re launching a new brand or seeking to enhance an existing one, this introductory service offers immense value for a small investment. It sets the stage for a successful long-term strategy by identifying and addressing gaps and opportunities in your current branding efforts.
BRAND HEALTH AUDIT
What You Get:
- In-Depth Questionnaire: Fill out a comprehensive 3-page questionnaire about your business or organization to help us understand your current brand landscape.
- Research and Analysis: We dedicate 4-5 hours to thoroughly research and analyze your brand, identifying strengths, weaknesses, and opportunities.
- Recommendations and Insights: Receive a detailed presentation of our findings, including actionable recommendations to enhance your brand strategy.
- Customized Proposal: Based on our findings, we provide a tailored proposal to get started with Blue + Pine Creative strategy.
$495
What does Brand Strategy look like with Blue + Pine Creative?
Our Brand Health Audit includes a comprehensive 3-page questionnaire about your business or organization, 4-5 hours of in-depth research and analysis of your current brand, and a detailed presentation of findings with actionable recommendations. Additionally, you’ll receive a customized proposal to continue your brand strategy work with Blue + Pine Creative.
Whether your brand is new or established, our Brand Health Audit identifies and addresses any gaps and opportunities in your current branding efforts. This ensures your brand is optimized to resonate with your target audience and supports your long-term strategy.
Our Brand Health Audit is designed for both small businesses and nonprofits looking to refine their brand strategy. If you want to ensure your brand is effectively communicating with your audience and maximizing its potential, this service is for you.
At Blue + Pine Creative, we believe that a successful brand strategy goes beyond just having a logo and website. We delve into understanding your audience’s desires, crafting a brand personality that attracts them, and developing a visual identity that perfectly communicates your strategy. This holistic approach ensures a cohesive and impactful brand presence.
Yes, if you choose to commit to continue working with Blue + Pine Creative on your comprehensive strategy, the $495 cost of the Brand Health Audit will be deducted from your overall strategy fees.
The Brand Health Audit process typically takes about 2-3 weeks from the time you complete the questionnaire to the presentation of our findings and recommendations. This ensures thorough research and thoughtful analysis.
After the Brand Health Audit, we will present our findings and recommendations to you. Based on this, we will provide a customized proposal for a comprehensive brand strategy. If you decide to move forward, we will develop a detailed plan to enhance your brand and achieve your goals.
A well-crafted brand strategy helps you connect with your ideal audience, differentiate from competitors, and achieve your business or organizational goals. It ensures consistency across all touchpoints and fosters loyalty and trust among your audience.
Yes, we are happy to share examples of our past work and case studies that demonstrate how our brand strategy has helped other businesses and nonprofits achieve success. Please contact us for more information.
Clients typically choose how long they can dedicate to the process. At Blue and Pine Creative, we work collaboratively with our clients to develop their strategies. This is work done with you, not for you. We charge a monthly investment in 6, 9, and 12-month increments, with the value being consistent across all options. Most clients invest between $850-$2200 per month.
LET’S GET STARTED
1. Schedule a Call
Book a consultation to discuss your brand’s needs and goals.
2. Develop a Custom Strategy
Collaborate with our experts to create a tailored brand strategy.
3. Implement and Succeed
Put the strategy into action and watch your brand thrive.
now i feel proud!
Figuring out web design on my own is possible, but it would have caused unneeded stress with my full client load. Blue + Pine Creative took on all the headaches for me and quickly created a beautiful, fast, and functional website for my business. Jess is intuitive and empathetic and she understood my suggestions while adding her own creative genius to the project. Now I feel proud to present a professional website to my clients.
– Margi Regehr
exceeds any other web designer
Jess is understanding of how difficult it can be to take sacred ideas and place them online. Her care for clients and projects exceeds any other web designer and project manager that I have worked with. I recommend Blue + Pine enthusiastically for website design and collaboration; Jess is definitely someone you want on your team!
– Sarah Stonesifer Boylan
Dean of Steven School For Ministry
jess is great at hearing feedback
Jess is Great at Hearing Feedback and incorporating it into revisions. She is kind, responsive and a pleasure to work with throughout the process.I’m happy with my logo and associated branding features,and am grateful for Jess’s creative work and skills!
– Marissa Tinloy Eisenhart
Liminal
